OnPointPOS
A product marketing site for a point-of-sale system built for the hospitality industry.
The challenge
OnPointPOS needed a marketing website that could clearly communicate a feature-rich product to busy restaurant owners who had little patience for complexity.
Strategy
We structured the site around problems rather than features. Each section addressed a real pain point — speed of service, staff management, reporting — and showed how OnPointPOS solved it.
Design direction
Clean, modern SaaS aesthetic with product-led visuals. Dashboard screenshots and feature animations replaced generic stock photography. The colour palette reinforced the parent brand while feeling distinctly product-focused.
Build & implementation
Next.js with Framer Motion for product feature animations. Built a comparison tool for restaurant owners evaluating POS systems. Integrated a demo booking flow with Calendly.
Outcome
The new site became the primary acquisition channel. Demo bookings increased and the sales team reported higher quality leads who arrived already understanding the product.
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