SonosShop
A premium online store for a specialist audio retailer that needed their shopping experience to match the quality of the products they sell.
The challenge
SonosShop was selling premium audio products through a dated e-commerce setup that failed to communicate product quality or justify premium pricing. The user experience was generic and conversion rates were below expectations.
Strategy
We repositioned the store around the listening experience rather than product specs. The site needed to feel premium enough to justify price points, while making product comparison and purchase decisions intuitive.
Design direction
Dark, immersive aesthetic with bold product photography and generous spacing. Product pages prioritised lifestyle imagery and clear feature comparisons. The checkout was streamlined to reduce drop-off at every step.
Build & implementation
Built on Shopify with a fully custom theme and advanced product filtering. Integrated with their inventory system, added a room-based product recommender, and optimised for mobile-first purchasing.
Outcome
The new store elevated brand perception and drove a meaningful increase in both conversion rate and average order value.
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