Velora Audio
A premium audio e-commerce site for an authorised Sonos dealer, anchored by a personalised recommendation advisor.
The challenge
Velora Audio needed to stand out in a category dominated by commodity retailers. The site had to feel like a trusted advisor — not just a product catalogue — and guide customers to the right speaker configuration for their room, setup, and priorities.
Strategy
We anchored the homepage on an interactive Audio Advisor that asks about current setup, room size, and listening priorities, then returns a personalised recommendation — including what NOT to buy. This converts product expertise into a differentiated onsite experience.
Design direction
Dark, cinematic aesthetic with deep navy tones to feel like a premium listening space. Typography kept editorial and confident. Product comparisons structured like magazine reviews, not feature tables.
Build & implementation
Built on Next.js with Prisma and Stripe. Integrated with the authorised dealer pricing and delivery logic. The Audio Advisor is a stateful multi-step experience, and every comparison article is structured for SEO depth.
Outcome
Velora Audio launched as a differentiated premium audio retailer in South Africa, with an advisor experience that drives both trust and conversion.
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